A leader in hospitality, Best Western Hotels & Resorts' commitment to excellence is continually recognized with industry accolades and awards. With more than 4,000 hotels around the world, the 70-year history of this chain serve as proof of the quality as well as affection and recognition on the part of the guests. How do you remain a leader in the market and what innovations should be implemented in hotels today in order to retain guests? What do millennials choose and how do hotels respond to new market demands? We talked about these issues and more with Yuliya Denysenko, Director of Revenue & Systems in Best Western Hotels & Resorts.