Alexandra White
Business Development Manager, STR
Alexandra is an ambitious individual focused on building long lasting relationships and ensuring client
expectations are exceeded. With 15 years of experience in the hospitality Industry, she has shown a
proven record of significant knowledge and expertise in sales, event management, group planning, F&B,
financial management, statistic and analytical research. Alexandra holds an MBA Degree from the
University of Bedfordshire, UK. Throughout her life career, she has been working in various international
hotel chains worldwide, such as Best Western Hotels, Melia Hotels International and Belmond Hotels,
Trains & Cruises.
Alexandra is a strategic sharp thinker, who anticipates opportunities and risks, identifies issues and
develops action plans. Analytical mindset, precision in numbers help her in her daily work at STR.
Alexandra values integrity and honesty in a relationship with her clients and colleagues. She focuses on
understanding client’s needs, so the approach is tailored to them and their requirements.
STR is a company that tracks supply and demand in the hotel industry and provides a valuable analysis
of the market share of international and regional hotel chains, as well as independent hotels. STR’s
standard and specialized reports help to better understand the trends of past periods, orient in market
forecasts and analyze the dynamics of supply and demand in the hotel industry.